数字有效性

Discover why digital advertising is effective for reaching your customers and building brands.

This page is home to key stats on usage, and research packed with all the insight you need to prove digital advertising offers reach, 结果, 并返回. You will also find tips and 工具 to help you use it most effectively, as well as all of our research on digital effectiveness in a selection of downloadable, bite-sized charts that you can pop into your own presentations.

数字无处不在

2小时

per day on average was spent on social media in 2022

3小时32分钟

spent online per day per adult in 2022

18.900万年

people tuned into on-demand music services every week in 2022

Digital works hard for your brand

IAB活动的演讲者

数字化打造品牌

A summary from wider research of digital display campaigns delivering up to five times better awareness, 受彩乐园dsn, 购买意向.

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IAB活动的演讲者

Digital is cost effective

A snapshot from a wider Kantar study that indicates digital display can make your budget go further on awareness, 协会, 和动力.

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IAB活动的观众

Digital offers scale to ensure you reach your audience

Key stats that demonstrate we are spending more time online than ever before, providing more opportunities to see your brand.

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数字化是有效的

IAB UK research in collaboration with Kantar Millward Brown, OnDevice 研究 and 研究 and Analysis of Media (RAM), collated 结果 from 675 individual campaigns from 2008 through 2017 to see whether digital display advertising is effective.

Analysis of these campaigns demonstrated that digital advertising is effective across key marketing metrics, 包括意识, 品牌认知, 教育, 销售意向. 

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Two people on stage talking at an IAB UK event

可下载的图表

We’ve compiled key killer stats on digital effectiveness in a selection of handy, one-slide decks you can pop into your own presentations.

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The role of digital across the advertising funnel

IAB UK and On Device 研究 have analysed 516 ad campaigns globally to understand how advertisers can maximise digital’s effectiveness across the advertising funnel. 

In line with our findings, we developed 10 best practice principles to help advertisers maximise digital’s effectiveness across the funnel.

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IAB UK members in discussion at Leadership Summit

How to improve your digital advertising

Two members at an IAB event

5 rules of effectiveness

We teamed up with Kantar to analyse and test factors that create an effective digital display campaign, identifying key rules for getting it right.

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IAB member at Parliamentary event

5 ways to maximise ad attention online

Along with with eye-tracking specialists Lumen and IPSOS MORI, we identified ways in which brands can boost the attention of their digital ads.

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James Chandler speaking at Engage 2022

5 rules to ensure the quality of your digital advertising

使用显示 & Data Steering Group and Sparkler, we set to understand what factors consumers consider key to a high-quality digital ad.

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可下载的图表

We’ve compiled key killer stats on digital effectiveness in a selection of handy, one-slide decks you can pop into your own presentations.

去下载

更多关于有效性的信息

IAB members in discussion at a parliamentary event

中小企业的工具

Created for small UK businesses to help unlock the value of digital advertising to drive more sales, 提高认识, 帮助你成功.

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Someone using a VR headset

案例研究

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising.

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Two people on stage at an IAB event

Adspend分析器

Put the power of our Digital Adspend study in your hands with the flexibility to build handy charts using over 20 years of data.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.